WINSTON-SALEM, N.C.–(BUSINESS WIRE)– HanesBrands, a socially responsible manufacturer and marketer of leading everyday basic apparel, is releasing a seven-part minidocumentary commissioned to let millennials and Generation-Z youth explore how the iconic T-shirt fits with their views on responsible fashion.
The “Crop to Campus” documentary, created by award-winning filmmaker Rod Murphy of Asheville, North Carolina, follows three North Carolina State University now-graduated seniors from the Wilson College of Textiles as they review every step of T-shirt manufacturing.
The documentary’s first episode is available on www.CropToCampus.com and introduces the students who follow the supply chain of the T-shirt from farm field to end consumer. Subsequent episodes will drop every Tuesday for the next six weeks, concluding with the availability of the full 20-minute minidocumentary.
The students – Mamie Trigg of Austin, Texas, Katy Powers of Charlotte, North Carolina, and Sydney Parker of Lexington, North Carolina – take the journey by visiting, discussing and interacting with farmers, employees and communities integral to making a Hanes ComfortWashT-shirt.
Murphy, the filmmaker, followed the students last year to cotton fields and yarn spinning in the southeast United States, to HanesBrands-owned fabric knitting, cutting and sewing in El Salvador, and finally back to campus in Raleigh where the venerable T-shirt serves as a critical part of the wardrobe of college students.
“This was a great project primarily because of the openness of everyone involved,” said Murphy, who has won 14 awards for his first four documentary feature films. “No topics were off the table.
HanesBrands commissioned the documentary to assess how well its corporate social responsibility programs resonate with the expectations of millennials and Generation-Z youth.
“HanesBrands, unlike most manufacturers in the apparel industry, owns the majority of its supply chain, which gives us distinct advantages in not only cost, scale and flexibility but also control of how that manufacturing is conducted,” said Chris Fox, HanesBrands’ vice president of corporate social responsibility. “We exert great influence to ensure environmentally and socially responsible production.
For much more detail on the Crop to Campus project, please go to www.CropToCampus.com.